EOTO #2

For my second EOTO presentation, I chose to do MSM, otherwise known as Mainstream Media.

examples of MSM

The term mainstream media refers to media news outlets, radio stations, newspapers, and internet platforms that have a widespread readership and a significant influence on public opinion. Some of the most recognizable examples are CNN and Fox News. These organizations have developed strong reputations and gathered sizable followings, giving them significant sway over public opinion. Prominent newspapers such as The New York Times, which is highly regarded for its investigative reporting, and The Guardian, which is widely recognized for its progressive outlook and extensive worldwide readership, personify the significant impact of print media on molding public opinion. By using digital platforms like social media networks, streaming services, and online news portals, mainstream media broadens its audience and gives people immediate access to breaking news, multimedia material, and interactive engagement opportunities.

The responsibilities of mainstream media go well beyond the simple distribution of information- they have a significant impact on the norms, values, and views of society, with both positive and negative outcomes. Positively, mainstream media plays an important role as a way to keep government in check, promoting informed citizenship as well as public discourse, and holding governments and powerful organizations accountable. Additionally, it gives underrepresented voices a forum to speak out against social injustices and promote change. Mainstream media is essential to the spread of cultural informity because it heightens community awareness with a variety of stories that can invoke understanding.

Nonetheless, there are also clear cut disadvantages to the impact of mainstream media. It can exaggerate certain societal divisions and distort public debate by pushing a one sided narrative. A considerable con, at least to me, about having the ability to influence millions of people is that it takes one person trying to get their version of the story: reinforcing prejudices and perpetuating stereotypes. An example of this is the death of George Floyd and subsequent events that followed. Depending on what news site you clicked or tv channel you switched on, you would get a completely different opinion and some of the times completely polarizing facts that call in question accuracy. 

Google Search for Floyd and Fox

Google Search for Floyd and CNN

Positively, MSM coverage elevated the voices of community leaders and activists calling for systemic change and accountability in law enforcement. On the other hand, this situation highlighted certain innate issues and constraints with MSM. The story of Floyd's death was skewed by biased and dramatized reporting, which could have reinforced preexisting prejudices. Furthermore, people become desensitized to the significance of events due to the constant turnover of news stories. This then leads to lessening the influence of social justice campaigns like BLM and undermining the entire purpose of them.

In summary, mainstream media has a significant impact on society as a whole, influencing public opinion, developing collective consciousness, and reflecting and upholding social norms and values. Although mainstream media can be a driving force behind constructive social change and democratic participation, it also presents certain difficulties, like prejudice, disinformation, and marginalization. A multifaceted strategy that encourages media literacy, diversity, and responsibility while building inclusive and participatory media ecosystems is needed to address these issues. Through enabling people to critically interact with media and elevating marginalized voices and viewpoints, we can leverage the transformative power of mainstream media to advance social justice, equality, and principles of democracy.